Instagram, LinkedIn, TikTok... Which network to bet on in 2025?

In 2025, the social networking landscape is in a state of flux. Brands and companies are faced with a multitude of platforms, all with their own characteristics, advantages and specific communities. But how do you know where to invest time, energy and budget? At Stratis, we help you choose the right social network for your objectives and your audience.

Here's an analysis of the 3 main social networks: Instagram, LinkedIn and TikTok.

Instagram: the essential visual platform for branding

In 2025, Instagram continues to dominate the visual space with formats such as stories, reels and carousels. This network remains the preferred choice for brands that want to convey a strong image and work on their branding.

Why choose Instagram?

Wide and diverse audience: The network remains essential for reaching a varied audience, from young adults to the over-35s.
Visual and storytelling: If your brand stands out with a strong visual identity, Instagram is for you. This network is ideal for telling a story, sharing behind-the-scenes footage or creatively promoting a product.
E-commerce and engagement: The platform is evolving with integrated shopping features, allowing brands to add direct links to their products.

Stratis tip: If you're targeting a young audience and your universe lends itself to creative content (fashion, beauty, lifestyle, technology...), Instagram remains a must-have for 2025.

LinkedIn: The B2B prospecting tool par excellence

LinkedIn is THE B2B network par excellence. In 2025, it's no longer just about posting job offers or sharing your CV. It has become a true space for networking, opinion leadership and professional exchanges.

Why choose LinkedIn?

Target decision-makers: If your business is B2B, LinkedIn enables you to reach professionals in your sector directly. The network remains essential for companies wishing to develop their visibility among senior executives.
High-value-added content: LinkedIn is a platform that favors articles, case studies and longer, more in-depth content, perfect for a content strategy based on expertise.
Partnerships and recruitment: LinkedIn offers unique opportunities to generate leads, develop partnerships or recruit the talent that will make the difference.

Stratis tip: If you're in the B2B sector, or if your strategy is based on high value-added content (articles, studies, webinars...), LinkedIn is a lever not to be neglected.

TikTok: the rise of short, creative videos

TikTok has changed the way we consume content. In 2025, the social network has become an essential space for brands seeking to capture the attention of generations Z and Y.

Why choose TikTok?

Virality and engagement: TikTok is the perfect playground for brands looking to create viral content. Short, creative videos get you noticed fast.
Young, dynamic audience: If you're targeting Generation Z or young adults, TikTok is the platform par excellence. The platform is a veritable incubator of trends and challenges that can boost your brand's visibility.
Authenticity and creativity: TikTok favors authentic, unpolished content. This is the perfect time to play the creativity and humor card to develop a sincere connection with your audience.

Stratis tip: If you want to capture a young, dynamic audience, while remaining creative and offbeat, TikTok is the network that can propel your communications strategy.

Choosing the right social network: the importance of a personalized strategy

Every brand has its own platform. It's essential to choose the social network that matches your objectives, your communication tone and your target audience. Instagram, LinkedIn, TikTok... each has its own strengths and specificities.

At Stratis, we work with you to define a tailor-made strategy based on your values, your business objectives and your audience. Whatever network you choose, one thing is certain: authenticity and creativity are the keys to capturing attention and engaging your community.