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Cohezio
Fusion... The word is out, and it's a scary one, both internally and externally. This was the challenge set by SPMT and Arista when they formed a strategic alliance.
Capitalize on a strong acronym, symbolic of the company's future strategy, based on 3 skills working together in a perfectly fluid process.
Opt for bright colors that renew the genre in this business sector, in line with the company's new vision.
Develop a graphic style based on the acronym that reinforces the new brand's identity...
... Leave to infuse for 3 years, until the merger is consolidated and the new company name is known: Cohezio.
Integrate the new name, using the same typography, with the acronym and graphic style that are now well known and recognized, to ensure a smooth, seamless transition.
The 'thread': this is the flow that weaves a link between each person and each skill, because Cohezio is an ecosystem that combines complementary disciplines to contribute to the well-being of workers in the workplace.
Follow it along the corridors, past every office, or alongside the meeting rooms, the thread concept is present in every corner and on every floor, ensuring complete coherence between external and internal communication.
