That was the starting point of our collaboration with SEGI (General IT Department of the University of Liège) for their presence at Municipalia, the must-attend event for public sector professionals.
A warm, distinctive, and immersive space where nature meets innovation. At its heart stood a symbolic central tree, drawing attention and embodying SEGI’s core values: stability, deep roots, and continuous growth.
A challenge, both bold and exciting, which we embraced with passion. In partnership with Butterfly Concept (Vincent Bair), we transformed this constraint into a unique creative opportunity.
We created a space designed to welcome, inform, and leave a lasting impression.
Among their few but meaningful requests, one stood out: a big tree. More than a decorative feature, it was to be a symbolic anchor—representing the SEGI’s solid foundations, growth, and their role as a vital support structure within the university.